What is the purpose of Rock the Block?

Trust building.

Let's back up, though. Rock the Block is a marketing name of a blitzed effort made by a local Habitat for Humanity to complete several quick-win projects in a particular neighborhood over a weekend. Habitat Rock the Block's happen all over the country. 

The Community Revitalization Collective (CRC) piggybacks on this effort in the Whittier neighborhood for one of the Habitat for Humanity of Greater Sioux Falls' Rock the Block events throughout the year. 

Our version of Rock the Block includes multiple partnerships and extends beyond the efforts and projects of Habitat for Humanity. In this 2023 version, we also built planters and bus stop benches. We had a forum on how neighborhoods invest in themselves and a street dance to promote safer streets. We had aerial silks and BBQ for entertainment. 

As part of our grant work for the South Dakota Community Foundation, we are trying to better understand the needs of the people in Whittier. Food is one of the best ways to connect, engage, and build trust with new people. 

The use of food and meals can be a powerful tool for building trust and fostering community connections. Here are several ways in which it can contribute to building trust:

  1. Breaking Bread Together: Sharing a meal has long been recognized as a social and cultural ritual that brings people together. When individuals gather around a table and share food, it creates a sense of unity and fosters unity. This shared experience helps break down barriers, encourages conversation, and promotes understanding among community members.

  2. Cultural Exchange: Food is deeply rooted in culture and tradition. By organizing events that celebrate diverse culinary traditions, communities can allow individuals from different backgrounds to showcase their amazing food and share their cultural heritage. This exchange helps promote appreciation and respect for other cultures, fostering an environment of inclusivity and acceptance.

  3. Collaboration and Cooperation: Preparing a meal often requires cooperation and collaboration. When community members come together to plan, cook, and serve a meal, it encourages teamwork and builds a sense of shared responsibility. This collaborative effort helps create bonds and strengthens the fabric of the community.

  4. Nurturing Relationships: Sharing a meal provides an informal setting where community members can interact and get to know each other on a personal level. It offers a chance for conversations beyond work or immediate tasks, allowing individuals to connect on a deeper level and build meaningful relationships. This sense of familiarity and connection promotes trust among community members.

  5. Breaking Down Barriers: Food can break down social barriers and create a level playing field. Everyone needs to eat regardless of social status, age, or background. Community-building efforts can create an inclusive environment where everyone is welcome and valued by providing communal meals or potluck gatherings, fostering a sense of belonging and trust.

  6. Empathy and Support: Food can also be used to support and show empathy to those in need within the community. Organizing food drives, community kitchens, or shared meals for vulnerable populations can help create a sense of solidarity and compassion. By addressing basic needs and demonstrating care for one another, trust is built, and community bonds are strengthened.

Using food and meals in community building provides a platform for connection, understanding, and collaboration. It helps bridge divides, nurtures relationships, and fosters a sense of belonging, ultimately leading to greater trust and cohesion within the community.

We want the Whittier residents to see that we have positive intentions and hope to facilitate avenues for them to invest in themselves. 

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‘Rock the Block’ focuses on Whittier neighborhood